Steal These Ideas!

Marketing Secrets That Will Make You a Star

Business & Finance, Marketing & Sales
Cover of the book Steal These Ideas! by Steve Cone, Wiley
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Author: Steve Cone ISBN: 9780470885079
Publisher: Wiley Publication: May 13, 2010
Imprint: Bloomberg Press Language: English
Author: Steve Cone
ISBN: 9780470885079
Publisher: Wiley
Publication: May 13, 2010
Imprint: Bloomberg Press
Language: English

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in marketing.

In Steal These Ideas! Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business.

Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Anyone can now steal these ideas and become a marketing star today.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in marketing.

In Steal These Ideas! Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business.

Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Anyone can now steal these ideas and become a marketing star today.

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