Storytelling in all Aspects

Nonfiction, Social & Cultural Studies, Social Science, Anthropology
Cover of the book Storytelling in all Aspects by , Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783631702307
Publisher: Peter Lang Publication: June 15, 2017
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften Language: English
Author:
ISBN: 9783631702307
Publisher: Peter Lang
Publication: June 15, 2017
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Language: English

The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, ‘storytelling’ in the construction of political power: Image creation for political leaders in Turkey.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, ‘storytelling’ in the construction of political power: Image creation for political leaders in Turkey.

More books from Peter Lang

Cover of the book Interpersonality in Legal Genres by
Cover of the book Comparative Becomings by
Cover of the book Die Genehmigung der Durchfuehrung von Großraum- und Schwertransporten by
Cover of the book La question de lauteur en littératures africaines by
Cover of the book Fighting for Our Place in the Sun by
Cover of the book Europaeisierung des Gewaltmonopols by
Cover of the book Beyond Borders by
Cover of the book Becoming poets by
Cover of the book Lectures croisées by
Cover of the book The Pilgrimage and Conversion of Thomas Chalmers by
Cover of the book Der Teilbetriebsbegriff in den Einbringungstatbestaenden des Umwandlungssteuergesetzes by
Cover of the book Vertragliche Nebenpflichten beim Vertragsmanagement by
Cover of the book Digital Orientations by
Cover of the book The Age of Translation by
Cover of the book Sexing the Media by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy