Strategic Business Forecasting: A Structured Approach to Shaping the Future of Your Business

Nonfiction, Computers, Advanced Computing, Management Information Systems, Business & Finance, Human Resources & Personnel Management, Training
Cover of the book Strategic Business Forecasting: A Structured Approach to Shaping the Future of Your Business by Simon Ramo, Ronald Sugar, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Simon Ramo, Ronald Sugar ISBN: 9780071626170
Publisher: McGraw-Hill Education Publication: March 7, 2009
Imprint: McGraw-Hill Education Language: English
Author: Simon Ramo, Ronald Sugar
ISBN: 9780071626170
Publisher: McGraw-Hill Education
Publication: March 7, 2009
Imprint: McGraw-Hill Education
Language: English

“A helpful read not just for corporate strategists but for almost anyone looking ahead.”
Los Angeles Times

What's Your Next Big Move?

At the turn of the century, Western Union passed on the chance to dominate the telephone industry. Later, General Electric concluded that a new invention called television was doomed to fail. And very recently, decision makers at the highest level were taken off-guard when the global economy dropped from under their feet--and took their companies with it.

Today, only those business leaders with the power of long-term foresight will seize and hold true competitive advantage. But can managers really predict the future? Yes, to a greater extent than one might expect. Strategic Business Forecasting shows how to identify and quantify possible events that may affect your business. Applying creativity, personal experience, and the lessons of history, you can use such forecasting to develop plans that will help your organization compete.

Drs. Simon Ramo and Ronald Sugar, two giants of the aerospace industry, share their Four-Measures Rating system to help you explore the world of possibilities--thoroughly and systematically. Under their tutelage, you will be equipped to:

  • Create a comprehensive list of possible scenarios concerning your business
  • Utilize a scoring system to rate each scenario's merit as a serious and useful prediction
  • Develop an effective plan that strategically shapes the future of your organization

The authors provide vivid illustrations of the Four-Measures system at work with real-world examples of both forecasting failures and successes.

No one can predict perfectly, and the authors don't promise magic. With the approach described in Strategic Business Forecasting, however, you can ensure your organization is better poised to seize future opportunities, avoid pitfalls, and handle anything the increasingly volatile global economy throws your way.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

“A helpful read not just for corporate strategists but for almost anyone looking ahead.”
Los Angeles Times

What's Your Next Big Move?

At the turn of the century, Western Union passed on the chance to dominate the telephone industry. Later, General Electric concluded that a new invention called television was doomed to fail. And very recently, decision makers at the highest level were taken off-guard when the global economy dropped from under their feet--and took their companies with it.

Today, only those business leaders with the power of long-term foresight will seize and hold true competitive advantage. But can managers really predict the future? Yes, to a greater extent than one might expect. Strategic Business Forecasting shows how to identify and quantify possible events that may affect your business. Applying creativity, personal experience, and the lessons of history, you can use such forecasting to develop plans that will help your organization compete.

Drs. Simon Ramo and Ronald Sugar, two giants of the aerospace industry, share their Four-Measures Rating system to help you explore the world of possibilities--thoroughly and systematically. Under their tutelage, you will be equipped to:

The authors provide vivid illustrations of the Four-Measures system at work with real-world examples of both forecasting failures and successes.

No one can predict perfectly, and the authors don't promise magic. With the approach described in Strategic Business Forecasting, however, you can ensure your organization is better poised to seize future opportunities, avoid pitfalls, and handle anything the increasingly volatile global economy throws your way.

More books from McGraw-Hill Education

Cover of the book Drucker’s Lost Art of Management: Peter Drucker’s Timeless Vision for Building Effective Organizations by Simon Ramo, Ronald Sugar
Cover of the book Legendary Service: The Key is to Care by Simon Ramo, Ronald Sugar
Cover of the book The New USMLE Step 2 CS: 101 Myths Debunked by Simon Ramo, Ronald Sugar
Cover of the book CURRENT Diagnosis & Treatment of Sexually Transmitted Diseases by Simon Ramo, Ronald Sugar
Cover of the book CSSLP Certification All-in-One Exam Guide by Simon Ramo, Ronald Sugar
Cover of the book Construction Planning, Equipment, and Methods, Ninth Edition by Simon Ramo, Ronald Sugar
Cover of the book Perfect Phrases for Dealing with Difficult Situations at Work: Hundreds of Ready-to-Use Phrases for Coming Out on Top Even in the Toughest Office Conditions by Simon Ramo, Ronald Sugar
Cover of the book The Intracoastal Waterway, Norfolk to Miami : The Complete Cockpit Cruising Guide, Sixth Edition: The Complete Cockpit Cruising Guide, Sixth Edition by Simon Ramo, Ronald Sugar
Cover of the book Ship Modeling from Stem to Stern by Simon Ramo, Ronald Sugar
Cover of the book Mastering Communication at Work: How to Lead, Manage, and Influence by Simon Ramo, Ronald Sugar
Cover of the book Building Financial Models by Simon Ramo, Ronald Sugar
Cover of the book Practice Makes Perfect German Pronouns and Prepositions, Second Edition by Simon Ramo, Ronald Sugar
Cover of the book Engaging the Hearts and Minds of All Your Employees: How to Ignite Passionate Performance for Better Business Results by Simon Ramo, Ronald Sugar
Cover of the book There's More to Life Than the Corner Office by Simon Ramo, Ronald Sugar
Cover of the book Real World SQL and PL/SQL: Advice from the Experts by Simon Ramo, Ronald Sugar
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy