Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program by Arthur Middleton Hughes, McGraw-Hill Education
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Author: Arthur Middleton Hughes ISBN: 9780071773645
Publisher: McGraw-Hill Education Publication: December 2, 2011
Imprint: McGraw-Hill Education Language: English
Author: Arthur Middleton Hughes
ISBN: 9780071773645
Publisher: McGraw-Hill Education
Publication: December 2, 2011
Imprint: McGraw-Hill Education
Language: English

Providing the most current marketing theories and strategies for 15 years—now updated to cover digital platforms so you can expand your reach even further!

Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites.

Arthur M. Hughes, founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Providing the most current marketing theories and strategies for 15 years—now updated to cover digital platforms so you can expand your reach even further!

Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites.

Arthur M. Hughes, founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years.

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