Strategic Innovative Marketing and Tourism

7th ICSIMAT, Athenian Riviera, Greece, 2018

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Strategic Innovative Marketing and Tourism by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783030124533
Publisher: Springer International Publishing Publication: July 3, 2019
Imprint: Springer Language: English
Author:
ISBN: 9783030124533
Publisher: Springer International Publishing
Publication: July 3, 2019
Imprint: Springer
Language: English

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

More books from Springer International Publishing

Cover of the book Advances in Intelligent Information Hiding and Multimedia Signal Processing by
Cover of the book Communications and Networking by
Cover of the book Ruptured Abdominal Aortic Aneurysm by
Cover of the book Humanitarian Intervention and the Responsibility to Protect by
Cover of the book A Clinical Guide to Pediatric HIV by
Cover of the book The Notion of Activity in Chemistry by
Cover of the book FPGA Based Accelerators for Financial Applications by
Cover of the book Reachability Problems by
Cover of the book Personal Satellite Services. Next-Generation Satellite Networking and Communication Systems by
Cover of the book Technologies and Innovation by
Cover of the book Black Objects in Supergravity by
Cover of the book Advanced Colonoscopy and Endoluminal Surgery by
Cover of the book Rethinking Climate and Energy Policies by
Cover of the book Runaway and Homeless Youth by
Cover of the book Laborpraxis Band 2: Messmethoden by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy