Strategic Issues in International Retailing

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Strategic Issues in International Retailing by , Taylor and Francis
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Author: ISBN: 9781134289066
Publisher: Taylor and Francis Publication: August 21, 2006
Imprint: Routledge Language: English
Author:
ISBN: 9781134289066
Publisher: Taylor and Francis
Publication: August 21, 2006
Imprint: Routledge
Language: English

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level.

Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level.

Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

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