Strategic Management for Tourism, Hospitality and Events

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Strategic Management for Tourism, Hospitality and Events by Nigel Evans, Taylor and Francis
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Author: Nigel Evans ISBN: 9781135038267
Publisher: Taylor and Francis Publication: January 30, 2015
Imprint: Routledge Language: English
Author: Nigel Evans
ISBN: 9781135038267
Publisher: Taylor and Francis
Publication: January 30, 2015
Imprint: Routledge
Language: English

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

Among the new features and topics included in this edition are:

  • Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy
  • New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work.
  • New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability
  • Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students.

This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

Among the new features and topics included in this edition are:

This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

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