Strategic Marketing

Business & Finance, Marketing & Sales
Cover of the book Strategic Marketing by Graeme Drummond, John Ensor, Ruth Ashford, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Graeme Drummond, John Ensor, Ruth Ashford ISBN: 9781136362583
Publisher: Taylor and Francis Publication: May 14, 2010
Imprint: Routledge Language: English
Author: Graeme Drummond, John Ensor, Ruth Ashford
ISBN: 9781136362583
Publisher: Taylor and Francis
Publication: May 14, 2010
Imprint: Routledge
Language: English

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.

A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers-

• Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning
• A highly exam focused approach which has been class tested and refined
• A new chapter offering a ‘problem-based learning’ (PBL) approach to the subject
• Thoroughly revised and updated case studies and vignettes of real world best
practice throughout the text

Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.

A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers-

• Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning
• A highly exam focused approach which has been class tested and refined
• A new chapter offering a ‘problem-based learning’ (PBL) approach to the subject
• Thoroughly revised and updated case studies and vignettes of real world best
practice throughout the text

Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.

More books from Taylor and Francis

Cover of the book Living Through the Industrial Revolution by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Egypt (Routledge Revival) by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book The War Game by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Indigeneity In India by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book The Tangible in Music by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book The Christian Therapist's Notebook by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Revival: Knowing Rights (2001) by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book The War on Drugs in Sport by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Timescales and Environmental Change by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Lesbian Academic Couples by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book British Elections & Parties Review by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Military Cost-Benefit Analysis by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Defences of Women: Jane Anger, Rachel Speght, Ester Sowernam and Constantia Munda by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Behaviour Change for Sustainability by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Geo-economics and Power Politics in the 21st Century by Graeme Drummond, John Ensor, Ruth Ashford
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy