Strategic Marketing For Health Care Organizations

Building A Customer-Driven Health System

Nonfiction, Health & Well Being, Medical, Reference, Public Health
Cover of the book Strategic Marketing For Health Care Organizations by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz, Wiley
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Author: Philip Kotler, Robert J. Stevens, Joel I. Shalowitz ISBN: 9781118047170
Publisher: Wiley Publication: January 19, 2011
Imprint: Jossey-Bass Language: English
Author: Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
ISBN: 9781118047170
Publisher: Wiley
Publication: January 19, 2011
Imprint: Jossey-Bass
Language: English

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

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