Strategic Marketing Management and Tactics in the Service Industry

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Strategic Marketing Management and Tactics in the Service Industry by , IGI Global
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Author: ISBN: 9781522524779
Publisher: IGI Global Publication: March 20, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522524779
Publisher: IGI Global
Publication: March 20, 2017
Imprint: Business Science Reference
Language: English

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

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