Strategic Place Branding Methodologies and Theory for Tourist Attraction

Business & Finance, Marketing & Sales, International, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Strategic Place Branding Methodologies and Theory for Tourist Attraction by , IGI Global
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Author: ISBN: 9781522505815
Publisher: IGI Global Publication: August 15, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522505815
Publisher: IGI Global
Publication: August 15, 2016
Imprint: Business Science Reference
Language: English
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

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