Strategic Place Branding Methodologies and Theory for Tourist Attraction

Business & Finance, Marketing & Sales, International, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Strategic Place Branding Methodologies and Theory for Tourist Attraction by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522505815
Publisher: IGI Global Publication: August 15, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522505815
Publisher: IGI Global
Publication: August 15, 2016
Imprint: Business Science Reference
Language: English
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

More books from IGI Global

Cover of the book Biomedical Signal and Image Processing in Patient Care by
Cover of the book ICTs and Sustainable Solutions for the Digital Divide by
Cover of the book Agricultural Finance and Opportunities for Investment and Expansion by
Cover of the book Pattern Recognition and Classification in Time Series Data by
Cover of the book Design, Implementation, and Evaluation of Virtual Learning Environments by
Cover of the book Examining the Impact of Community Colleges on the Global Workforce by
Cover of the book Sociotechnical Enterprise Information Systems Design and Integration by
Cover of the book Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace by
Cover of the book Big Data Analytics for Smart and Connected Cities by
Cover of the book Exploration of Textual Interactions in CALL Learning Communities by
Cover of the book Big Data Management, Technologies, and Applications by
Cover of the book Handbook of Research on Global Indicators of Economic and Political Convergence by
Cover of the book Handbook of Research on Learner-Centered Pedagogy in Teacher Education and Professional Development by
Cover of the book Innovations and Approaches for Resilient and Adaptive Systems by
Cover of the book Facilitating Higher Education Growth through Fundraising and Philanthropy by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy