Strategic Planning for Public Relations

Beginning the Journey

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Art & Architecture, General Art
Cover of the book Strategic Planning for Public Relations by Adam E. Horn, Tricia Hansen-Horn, Peter Lang
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Author: Adam E. Horn, Tricia Hansen-Horn ISBN: 9781454190004
Publisher: Peter Lang Publication: May 1, 2013
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author: Adam E. Horn, Tricia Hansen-Horn
ISBN: 9781454190004
Publisher: Peter Lang
Publication: May 1, 2013
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.

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