Strategic Reinvention in Popular Culture

The Encore Impulse

Nonfiction, Entertainment, Film, History & Criticism, Performing Arts
Cover of the book Strategic Reinvention in Popular Culture by Richard Pfefferman, Palgrave Macmillan US
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Author: Richard Pfefferman ISBN: 9781137373199
Publisher: Palgrave Macmillan US Publication: December 11, 2013
Imprint: Palgrave Macmillan Language: English
Author: Richard Pfefferman
ISBN: 9781137373199
Publisher: Palgrave Macmillan US
Publication: December 11, 2013
Imprint: Palgrave Macmillan
Language: English

Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.

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Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.

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