Strategic Retail Management

Text and International Cases

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Strategic Retail Management by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein, Springer Fachmedien Wiesbaden
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein ISBN: 9783658101831
Publisher: Springer Fachmedien Wiesbaden Publication: October 7, 2016
Imprint: Springer Gabler Language: English
Author: Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
ISBN: 9783658101831
Publisher: Springer Fachmedien Wiesbaden
Publication: October 7, 2016
Imprint: Springer Gabler
Language: English

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.

In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.

In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

More books from Springer Fachmedien Wiesbaden

Cover of the book Unternehmensstrategie - treffend verpackt by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Cover of the book Psychische Gesundheit in der Arbeitswelt by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Cover of the book Quick Guide Online-Marketing für Einzelkämpfer und Kleinunternehmer by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Cover of the book Der Körper als soziales Gedächtnis by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Cover of the book E-Business mit Cloud Computing by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Cover of the book Coaching in der Beratung by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Cover of the book Projektwissen spielend einfach managen mit der ProjectWorld by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Cover of the book Wahre Demokratie und Volksgemeinschaft by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Cover of the book Benchmarking im Krankenhaus by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Cover of the book Entrepreneurship im Gesundheitswesen I by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Cover of the book Praxisführung für Ärzte by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Cover of the book Urban Health by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Cover of the book Unternehmensfitness: ‘raus aus dem Mittelmaß! by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Cover of the book Verkaufen an Top-Entscheider by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Cover of the book Bits and Bricks: Digitalisierung von Geschäftsmodellen in der Immobilienbranche by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy