Strategic Sales and Strategic Marketing

Business & Finance
Cover of the book Strategic Sales and Strategic Marketing by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317982272
Publisher: Taylor and Francis Publication: October 18, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781317982272
Publisher: Taylor and Francis
Publication: October 18, 2013
Imprint: Routledge
Language: English

There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value to profitable customers. This topic is of major relevance to scholars in both the sales and marketing domains, and this relevance is underlined by the intense interest of managers and companies in how this field is changing. This collection is a unique gathering of views on the critical issues to be confronted in the strategizing of the sales function, from distinguished scholars from throughout the world. Their focus is on the linkages between strategic marketing and the corollary of strategic sales. This book was published as a special issue of Journal of Strategic Marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value to profitable customers. This topic is of major relevance to scholars in both the sales and marketing domains, and this relevance is underlined by the intense interest of managers and companies in how this field is changing. This collection is a unique gathering of views on the critical issues to be confronted in the strategizing of the sales function, from distinguished scholars from throughout the world. Their focus is on the linkages between strategic marketing and the corollary of strategic sales. This book was published as a special issue of Journal of Strategic Marketing.

More books from Taylor and Francis

Cover of the book European Political Cultures by
Cover of the book Liberalism 2.0 and the Rise of China by
Cover of the book Buddhist Perspectives on Free Will by
Cover of the book Higher Education Re-formed by
Cover of the book The Companion to British History by
Cover of the book Computer-Integrated Building Design by
Cover of the book Social Stories for Kids in Conflict by
Cover of the book Neighbourhood Perceptions of the Ukraine Crisis by
Cover of the book Pathways to Professionalism in Early Childhood Education and Care by
Cover of the book A Family Systems Guide to Infidelity by
Cover of the book The English Reformation 1530 - 1570 by
Cover of the book Small Acts of Leadership by
Cover of the book Can the World be Wrong? by
Cover of the book The Long Presidency by
Cover of the book Britain's Educational Reform by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy