Strategies and Tools for Corporate Blogging

Business & Finance, Marketing & Sales
Cover of the book Strategies and Tools for Corporate Blogging by John Cass, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John Cass ISBN: 9781136361951
Publisher: Taylor and Francis Publication: June 7, 2007
Imprint: Routledge Language: English
Author: John Cass
ISBN: 9781136361951
Publisher: Taylor and Francis
Publication: June 7, 2007
Imprint: Routledge
Language: English

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?

The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?

The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.

More books from Taylor and Francis

Cover of the book Soundscapes from the Americas by John Cass
Cover of the book The Functional and Evolutionary Biology of Primates by John Cass
Cover of the book The Scientific Basis of Integrative Health by John Cass
Cover of the book Misperceptions of the Social World by John Cass
Cover of the book The Essentials of Counselling and Psychotherapy in Primary Schools by John Cass
Cover of the book Manufacturing for Export in the Developing World by John Cass
Cover of the book Louis I. KahnArchitect by John Cass
Cover of the book Youth, Risk, Routine by John Cass
Cover of the book Implementing Virtual Teams by John Cass
Cover of the book Project Management for Engineering, Business and Technology by John Cass
Cover of the book The Arts of Imprisonment by John Cass
Cover of the book William Cecil and Episcopacy, 1559–1577 by John Cass
Cover of the book International Security Studies by John Cass
Cover of the book Movement by John Cass
Cover of the book Reassessing the Japanese Prisoner of War Experience by John Cass
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy