Strategies and Tools for Corporate Blogging

Business & Finance, Marketing & Sales
Cover of the book Strategies and Tools for Corporate Blogging by John Cass, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John Cass ISBN: 9781136361951
Publisher: Taylor and Francis Publication: June 7, 2007
Imprint: Routledge Language: English
Author: John Cass
ISBN: 9781136361951
Publisher: Taylor and Francis
Publication: June 7, 2007
Imprint: Routledge
Language: English

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?

The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?

The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.

More books from Taylor and Francis

Cover of the book Decent Work, Green Jobs and the Sustainable Economy by John Cass
Cover of the book Addiction, Modernity, and the City by John Cass
Cover of the book Absolute Poverty and Global Justice by John Cass
Cover of the book Ellis' Handbook of Mental Deficiency, Psychological Theory and Research by John Cass
Cover of the book The Routledge Handbook of Heterodox Economics by John Cass
Cover of the book Intercultural Business Negotiations by John Cass
Cover of the book Men and the Emergence of Polite Society, Britain 1660-1800 by John Cass
Cover of the book Revival: On the Study of Words (1904) by John Cass
Cover of the book Cambridge Theology in the Nineteenth Century by John Cass
Cover of the book Learning to Teach Mathematics, Second Edition by John Cass
Cover of the book The Financing of Small Business by John Cass
Cover of the book David Braham by John Cass
Cover of the book Innovation and Creativity in Late Medieval and Early Modern European Cities by John Cass
Cover of the book Place-Based Evaluation for Integrated Land-Use Management by John Cass
Cover of the book Mapping the End Times by John Cass
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy