Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy

Business & Finance, Economics, Comparative Economics, Nonfiction, Science & Nature, Technology, Engineering
Cover of the book Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy by , IGI Global
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Author: ISBN: 9781466623477
Publisher: IGI Global Publication: July 31, 2012
Imprint: Information Science Reference Language: English
Author:
ISBN: 9781466623477
Publisher: IGI Global
Publication: July 31, 2012
Imprint: Information Science Reference
Language: English
As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.

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