Strategy As Action

Competitive Dynamics and Competitive Advantage

Business & Finance, Management & Leadership, Decision Making & Problem Solving, Leadership, Management
Cover of the book Strategy As Action by Curtis M. Grimm, Hun Lee, Ken G. Smith, Oxford University Press
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Author: Curtis M. Grimm, Hun Lee, Ken G. Smith ISBN: 9780190289751
Publisher: Oxford University Press Publication: August 25, 2005
Imprint: Oxford University Press Language: English
Author: Curtis M. Grimm, Hun Lee, Ken G. Smith
ISBN: 9780190289751
Publisher: Oxford University Press
Publication: August 25, 2005
Imprint: Oxford University Press
Language: English

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

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Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

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