Strategy for the Corporate Level

Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions

Business & Finance, Management & Leadership, Decision Making & Problem Solving
Cover of the book Strategy for the Corporate Level by Andrew Campbell, Michael Goold, Marcus Alexander, Jo Whitehead, Wiley
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Author: Andrew Campbell, Michael Goold, Marcus Alexander, Jo Whitehead ISBN: 9781118818350
Publisher: Wiley Publication: May 16, 2014
Imprint: Jossey-Bass Language: English
Author: Andrew Campbell, Michael Goold, Marcus Alexander, Jo Whitehead
ISBN: 9781118818350
Publisher: Wiley
Publication: May 16, 2014
Imprint: Jossey-Bass
Language: English

A revised edition of the bestselling classic

This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A revised edition of the bestselling classic

This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

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