Strategy in Airline Loyalty

Frequent Flyer Programs

Business & Finance, Industries & Professions, Industries, Management & Leadership, Management
Cover of the book Strategy in Airline Loyalty by Evert R. de Boer, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Evert R. de Boer ISBN: 9783319626000
Publisher: Springer International Publishing Publication: October 9, 2017
Imprint: Palgrave Macmillan Language: English
Author: Evert R. de Boer
ISBN: 9783319626000
Publisher: Springer International Publishing
Publication: October 9, 2017
Imprint: Palgrave Macmillan
Language: English

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

More books from Springer International Publishing

Cover of the book Art, Creativity, and Politics in Africa and the Diaspora by Evert R. de Boer
Cover of the book Switching on Plant Innate Immunity Signaling Systems by Evert R. de Boer
Cover of the book Mobility and Ancient Society in Asia and the Americas by Evert R. de Boer
Cover of the book Electronic Control Fires by Evert R. de Boer
Cover of the book Information Security and Privacy by Evert R. de Boer
Cover of the book Electronic Participation by Evert R. de Boer
Cover of the book Sustainability in Remanufacturing Operations by Evert R. de Boer
Cover of the book Modern Techniques and Solvents for the Extraction of Microbial Oils by Evert R. de Boer
Cover of the book On the Geometry of Some Special Projective Varieties by Evert R. de Boer
Cover of the book The Kiwifruit Genome by Evert R. de Boer
Cover of the book Residue Number Systems by Evert R. de Boer
Cover of the book The Evolution of Consciousness by Evert R. de Boer
Cover of the book The Pragmatics of Indirect Reports by Evert R. de Boer
Cover of the book Constructivist Education in an Age of Accountability by Evert R. de Boer
Cover of the book Mentoring Processes in Higher Education by Evert R. de Boer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy