Street Smarts

An All-Purpose Tool Kit for Entrepreneurs

Business & Finance, Entrepreneurship & Small Business, New Business Enterprises, Career Planning & Job Hunting, Entrepreneurship
Cover of the book Street Smarts by Norm Brodsky, Bo Burlingham, Penguin Publishing Group
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Author: Norm Brodsky, Bo Burlingham ISBN: 9781101195765
Publisher: Penguin Publishing Group Publication: February 23, 2010
Imprint: Portfolio Language: English
Author: Norm Brodsky, Bo Burlingham
ISBN: 9781101195765
Publisher: Penguin Publishing Group
Publication: February 23, 2010
Imprint: Portfolio
Language: English

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.

Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.

Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

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