Structure, Audience and Soft Power in East Asian Pop Culture


Cover of the book Structure, Audience and Soft Power in East Asian Pop Culture by Hong Kong University Press, Hong Kong University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Hong Kong University Press ISBN: 9789882208704
Publisher: Hong Kong University Press Publication: December 15, 2009
Imprint: Language: English
Author: Hong Kong University Press
ISBN: 9789882208704
Publisher: Hong Kong University Press
Publication: December 15, 2009
Imprint:
Language: English

East Asian pop culture can be seen as an integrated cultural economy emerging from the rise of Japanese and Korean pop culture as an influential force in the distribution and reception networks of Chinese language pop culture embedded in the ethnic Chinese diaspora. Taking Singapore as a locus of pan-Asian Chineseness, Chua Beng Huat provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences’ formation and exercise of consumer power and engagement with national politics. In an era where exercise of military power is increasingly restrained, pop culture has become an important component of soft power diplomacy and transcultural collaborations in a region that is still haunted by colonization and violence. The author notes that the aspirations behind national governments’ efforts to use popular culture is limited by the fragmented nature of audiences who respond differently to the same products; by the danger of backlash from other members of the importing country’s population that do not consume the popular culture products in question; and by the efforts of the primary consuming country, the People’s Republic of China to shape products through co-production strategies and other indirect modes of intervention.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

East Asian pop culture can be seen as an integrated cultural economy emerging from the rise of Japanese and Korean pop culture as an influential force in the distribution and reception networks of Chinese language pop culture embedded in the ethnic Chinese diaspora. Taking Singapore as a locus of pan-Asian Chineseness, Chua Beng Huat provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences’ formation and exercise of consumer power and engagement with national politics. In an era where exercise of military power is increasingly restrained, pop culture has become an important component of soft power diplomacy and transcultural collaborations in a region that is still haunted by colonization and violence. The author notes that the aspirations behind national governments’ efforts to use popular culture is limited by the fragmented nature of audiences who respond differently to the same products; by the danger of backlash from other members of the importing country’s population that do not consume the popular culture products in question; and by the efforts of the primary consuming country, the People’s Republic of China to shape products through co-production strategies and other indirect modes of intervention.

More books from Hong Kong University Press

Cover of the book Merchants of War and Peace by Hong Kong University Press
Cover of the book Preventing Family Violence by Hong Kong University Press
Cover of the book Hong Kong Screenscapes by Hong Kong University Press
Cover of the book John Woo's The Killer by Hong Kong University Press
Cover of the book The Six-Day War of 1899 by Hong Kong University Press
Cover of the book Consuming Hong Kong by Hong Kong University Press
Cover of the book Obsession by Hong Kong University Press
Cover of the book When True Love Came to China by Hong Kong University Press
Cover of the book The Book Worlds of East Asia and Europe, 14501850 by Hong Kong University Press
Cover of the book Independent Language Learning by Hong Kong University Press
Cover of the book Chinese opera (Jul 14) by Hong Kong University Press
Cover of the book Merchants' Daughters by Hong Kong University Press
Cover of the book Harbin to Hanoi by Hong Kong University Press
Cover of the book The Dragon and the Crown by Hong Kong University Press
Cover of the book China's Pan-Pearl River Delta by Hong Kong University Press
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy