Studying Digital Media Audiences

Perspectives from Australasia

Nonfiction, Computers, Internet, Social & Cultural Studies, Social Science
Cover of the book Studying Digital Media Audiences by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781315402048
Publisher: Taylor and Francis Publication: January 27, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781315402048
Publisher: Taylor and Francis
Publication: January 27, 2017
Imprint: Routledge
Language: English

Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.

More books from Taylor and Francis

Cover of the book The Ethics of Development by
Cover of the book Dreaming Mobility and Buying Vulnerability by
Cover of the book The Body in Bioethics by
Cover of the book Uncertainty and Behaviour by
Cover of the book Eucharist Shaping and Hebert’s Liturgy and Society by
Cover of the book The Routledge Companion to the New Cosmology by
Cover of the book Milton's Creation by
Cover of the book The Hakluyt Handbook by
Cover of the book William Blake by
Cover of the book Growing and Managing Foreign Purchasing by
Cover of the book Orwell’s “Politics and the English Language” in the Age of Pseudocracy by
Cover of the book Translation and Language Education by
Cover of the book Russia's Path from Gorbachev to Putin by
Cover of the book The Etiology and Prevention of Drug Abuse Among Minority Youth by
Cover of the book Routledge Handbook of the Resource Nexus by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy