Sun Tzu and the Art of Business

Six Strategic Principles for Managers

Business & Finance, Human Resources & Personnel Management, Organizational Behavior, Management & Leadership, Planning & Forecasting, Leadership
Cover of the book Sun Tzu and the Art of Business by Mark R. McNeilly, Oxford University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mark R. McNeilly ISBN: 9780199920792
Publisher: Oxford University Press Publication: December 22, 2011
Imprint: Oxford University Press Language: English
Author: Mark R. McNeilly
ISBN: 9780199920792
Publisher: Oxford University Press
Publication: December 22, 2011
Imprint: Oxford University Press
Language: English

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

More books from Oxford University Press

Cover of the book The Emergence of Dreaming by Mark R. McNeilly
Cover of the book Josephine Lang by Mark R. McNeilly
Cover of the book God's Gateway by Mark R. McNeilly
Cover of the book The Bosnian Muslims in the Second World War by Mark R. McNeilly
Cover of the book Ethics in Practice by Mark R. McNeilly
Cover of the book Exiled Royalties by Mark R. McNeilly
Cover of the book Beyond Citizenship by Mark R. McNeilly
Cover of the book Black Beauty Level 4 Oxford Bookworms Library by Mark R. McNeilly
Cover of the book The Long Tomorrow by Mark R. McNeilly
Cover of the book A Pearl in Peril by Mark R. McNeilly
Cover of the book Fighting over Words by Mark R. McNeilly
Cover of the book Empire of Souls by Mark R. McNeilly
Cover of the book Handbook of Experimental Economic Methodology by Mark R. McNeilly
Cover of the book Spiderwebs and Silk by Mark R. McNeilly
Cover of the book Jazz Anecdotes:Second Time Around by Mark R. McNeilly
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy