Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships

How to Use The Art of War to Build Lifelong Customer Relationships

Business & Finance, Human Resources & Personnel Management, Training, Management & Leadership, Management
Cover of the book Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships by Gerald A. Michaelson, Steven W. Michaelson, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Gerald A. Michaelson, Steven W. Michaelson ISBN: 9780071818599
Publisher: McGraw-Hill Education Publication: November 10, 2003
Imprint: McGraw-Hill Education Language: English
Author: Gerald A. Michaelson, Steven W. Michaelson
ISBN: 9780071818599
Publisher: McGraw-Hill Education
Publication: November 10, 2003
Imprint: McGraw-Hill Education
Language: English

Winning sales tactics from the greatest strategist of all time

Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.

Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as:

  • Get your strategy straight
  • Win without fighting
  • Have a unique selling proposition
  • Know your competitor
  • Aim for big wins
  • Learn from lost sales
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Winning sales tactics from the greatest strategist of all time

Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.

Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as:

More books from McGraw-Hill Education

Cover of the book Perfect Phrases for Business Proposals and Business Plans by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Vaughan & Asbury's General Ophthalmology, 18th Edition by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book The Art of Shaping the Metropolis by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book CCNA Cisco Certified Network Associate Voice Study Guide (Exams 640-460 & 642-436) by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Oracle Enterprise Manager 10g Grid Control Handbook by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book A Practical Guide To End Of Life Care by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Practice Makes Perfect Spanish Pronouns and Prepositions, Premium 3rd Edition by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book The Ultimate Guide to Getting Into Physician Assistant School, Fourth Edition by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Reviving America: How Repealing Obamacare, Replacing the Tax Code and Reforming The Fed will Restore Hope and Prosperity by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Practice Makes Perfect Algebra II Review and Workbook, Second Edition by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Adams and Victor's Principles of Neurology 10th Edition by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book The PMDD Phenomenon by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Easy French Storybook: Goldilocks and the Three Bears(Book + Audio CD) : Boucle D'or et les Trois Ours: Boucle D'or et les Trois Ours by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book McGraw-Hill's Dictionary of American Slang and Colloquial Expressions by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Chemical Process and Design Handbook by Gerald A. Michaelson, Steven W. Michaelson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy