Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships

How to Use The Art of War to Build Lifelong Customer Relationships

Business & Finance, Human Resources & Personnel Management, Training, Management & Leadership, Management
Cover of the book Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships by Gerald A. Michaelson, Steven W. Michaelson, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Gerald A. Michaelson, Steven W. Michaelson ISBN: 9780071818599
Publisher: McGraw-Hill Education Publication: November 10, 2003
Imprint: McGraw-Hill Education Language: English
Author: Gerald A. Michaelson, Steven W. Michaelson
ISBN: 9780071818599
Publisher: McGraw-Hill Education
Publication: November 10, 2003
Imprint: McGraw-Hill Education
Language: English

Winning sales tactics from the greatest strategist of all time

Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.

Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as:

  • Get your strategy straight
  • Win without fighting
  • Have a unique selling proposition
  • Know your competitor
  • Aim for big wins
  • Learn from lost sales
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Winning sales tactics from the greatest strategist of all time

Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.

Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as:

More books from McGraw-Hill Education

Cover of the book Schaum’s Outline of Thermodynamics for Engineers, 3rd Edition by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book The Non-Runner's Marathon Trainer by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Practice Makes Perfect Calculus by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book CRCP Crystal Reports Certified Professional All-in-One by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Spanish Vocabulary Drills by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Practical Office Orthopedics by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Become a Certified Personal Trainer (H/C) by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Science And Beyond The Classroom Boundaries For 7-11 Year Olds by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Effective Documentation for Physical Therapy Professionals, Second Edition by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Schaum's Easy Outline: Programming with C++ by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Financial Shenanigans, Fourth Edition: How to Detect Accounting Gimmicks & Fraud in Financial Reports by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book PowerPoint® Presentations That Sell by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Dermoscopy: An Illustrated Self-Assessment Guide by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book CURRENT Diagnosis & Treatment of Sexually Transmitted Diseases by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book The Handbook of Project-based Management by Gerald A. Michaelson, Steven W. Michaelson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy