Super Searchers on Competitive Intelligence

The Online and Offline Secrets of Top CI Researchers

Business & Finance, Management & Leadership, Planning & Forecasting, Marketing & Sales
Cover of the book Super Searchers on Competitive Intelligence by Margaret Metcalf Carr, Information Today, Inc.
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Author: Margaret Metcalf Carr ISBN: 9781937290542
Publisher: Information Today, Inc. Publication: June 1, 2003
Imprint: Information Today, Inc. Language: English
Author: Margaret Metcalf Carr
ISBN: 9781937290542
Publisher: Information Today, Inc.
Publication: June 1, 2003
Imprint: Information Today, Inc.
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Companies operating in today’s roller-coaster economy have increasingly turned to competitive intelligence (CI) as an effective means of building and maintaining a business edge. Revealing their secrets for monitoring competitive forces and keeping on top of the trends, opportunities, and threats within their industries, this book presents 15 leading CI researchers and their hard-earned secrets. These CI researchers are from such Fortune 100 firms as Compaq Computer, Dell Computer, Lockheed Martin, Merck, and United Technologies. The tips, techniques, and models provided can be successfully applied to any business intelligence project, and the range of sources and strategies discussed will help any organization stay several steps ahead of the competition.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Companies operating in today’s roller-coaster economy have increasingly turned to competitive intelligence (CI) as an effective means of building and maintaining a business edge. Revealing their secrets for monitoring competitive forces and keeping on top of the trends, opportunities, and threats within their industries, this book presents 15 leading CI researchers and their hard-earned secrets. These CI researchers are from such Fortune 100 firms as Compaq Computer, Dell Computer, Lockheed Martin, Merck, and United Technologies. The tips, techniques, and models provided can be successfully applied to any business intelligence project, and the range of sources and strategies discussed will help any organization stay several steps ahead of the competition.

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