Superconnect: Harnessing the Power of Networks and the Strength of Weak Links

Business & Finance, Business Reference
Cover of the book Superconnect: Harnessing the Power of Networks and the Strength of Weak Links by Richard Koch, Greg Lockwood, W. W. Norton & Company
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Author: Richard Koch, Greg Lockwood ISBN: 9780393079203
Publisher: W. W. Norton & Company Publication: August 23, 2010
Imprint: W. W. Norton & Company Language: English
Author: Richard Koch, Greg Lockwood
ISBN: 9780393079203
Publisher: W. W. Norton & Company
Publication: August 23, 2010
Imprint: W. W. Norton & Company
Language: English

The practical guide to discovering the rules of our superconnected world through the science and sociology of networks.

In Superconnect, Richard Koch and Greg Lockwood show that success is less about who you are than how you connect—a chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. But why do these lucky breaks always happen to other people?

Personal and professional networks shape everything we do, but simply knowing that they exist won’t help you harness your connections for maximum success. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components—strong relationships, weak relationships, and hubs—that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated people, is the way to achieve in today’s hyper-connected world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The practical guide to discovering the rules of our superconnected world through the science and sociology of networks.

In Superconnect, Richard Koch and Greg Lockwood show that success is less about who you are than how you connect—a chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. But why do these lucky breaks always happen to other people?

Personal and professional networks shape everything we do, but simply knowing that they exist won’t help you harness your connections for maximum success. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components—strong relationships, weak relationships, and hubs—that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated people, is the way to achieve in today’s hyper-connected world.

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