Today, markets are vulnerable to tectonic technological changes and sudden shifts in consumer lifestyles that can quickly destroy business models, strategies, even entire industries. Here, in this brief eBook, Ric Merrifield, a longtime consultant and the business scientist for Microsoft, tells how to anticipate and survive such an earthquake - and how to prosper when the aftershocks subside.
Today, markets are vulnerable to tectonic technological changes and sudden shifts in consumer lifestyles that can quickly destroy business models, strategies, even entire industries. Here, in this brief eBook, Ric Merrifield, a longtime consultant and the business scientist for Microsoft, tells how to anticipate and survive such an earthquake - and how to prosper when the aftershocks subside.