Sweeter than Honey

Harnessing the Power of Entertainment

Sweeter than Honey explains and illustrates why entertainment is the most powerful source of social change and learning in the world today. Dr. William Brown, a professor and research fellow with more than 30 years of experience in teaching the use of entertainment for social change, explores how entertainment is being used strategically around the world to increase literacy, help communities and families plan their growth, reduce high-risk sexual behaviour and HIV/AIDS, reduce substance abuse, raise the status of women, promote cancer prevention, reinforce social equality, and help raise the standard of living throughout the world. Although the principles presented in this book are based on social science theory and research, the fascinating experiences and anecdotes from around the world tell the story of how entertainment can deliver a powerful medicine to society. Indeed, just as a spoon full of sugar helps the medicine go down, learning through entertainment can be sweeter than honey.