Synergism between online branding and promotion of tourism destination: review in the context of destination management organizations (DMOs)

Nonfiction, Travel, Lodging & Restaurant Guides, Hotel & Inns
Cover of the book Synergism between online branding and promotion of tourism destination: review in the context of destination management organizations (DMOs) by Jeet Dogra, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jeet Dogra ISBN: 9783656317807
Publisher: GRIN Publishing Publication: November 22, 2012
Imprint: GRIN Publishing Language: English
Author: Jeet Dogra
ISBN: 9783656317807
Publisher: GRIN Publishing
Publication: November 22, 2012
Imprint: GRIN Publishing
Language: English

Research Paper (undergraduate) from the year 2010 in the subject Instructor Plans: Gastronomy / Hospitality / Tourism, , course: -, language: English, abstract: The present study is based on exploring the link between online branding and tourism destination's promotion. From the last two decades, the online media(s) and internet tools contributing enormously in promotion of products as well as services. With the advent of globalization, the service sector also upgraded and the world-class customers are emerged. Henceforth, the promotion of tourism destination by using the online media(s) has drawn extensive attention with ample amount of opportunities. The strategic role played by internet and online technologies in the promotion of tourism destinations across the globe has been catching the attention of researchers to fully explore this segment and utilizing it to earn the desired results. The overall process of online branding contributes in the worldwide promotion of tourism destinations' and ultimately it helps to secure the sustainable competitive advantage. There are several case studies of the tourism destinations which preferred and utilized the latest online technologies as their main conduit to promote and nourish their destinations to reach their potential markets and able to promote it and also creating the wider scope for future online branding strategies. The findings of the study suggesting also considered the online branding strategies along with traditional methods of destination branding.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2010 in the subject Instructor Plans: Gastronomy / Hospitality / Tourism, , course: -, language: English, abstract: The present study is based on exploring the link between online branding and tourism destination's promotion. From the last two decades, the online media(s) and internet tools contributing enormously in promotion of products as well as services. With the advent of globalization, the service sector also upgraded and the world-class customers are emerged. Henceforth, the promotion of tourism destination by using the online media(s) has drawn extensive attention with ample amount of opportunities. The strategic role played by internet and online technologies in the promotion of tourism destinations across the globe has been catching the attention of researchers to fully explore this segment and utilizing it to earn the desired results. The overall process of online branding contributes in the worldwide promotion of tourism destinations' and ultimately it helps to secure the sustainable competitive advantage. There are several case studies of the tourism destinations which preferred and utilized the latest online technologies as their main conduit to promote and nourish their destinations to reach their potential markets and able to promote it and also creating the wider scope for future online branding strategies. The findings of the study suggesting also considered the online branding strategies along with traditional methods of destination branding.

More books from GRIN Publishing

Cover of the book Crime against tourists by Jeet Dogra
Cover of the book Basket Securities - The Future of Stock Trading? by Jeet Dogra
Cover of the book Strategic group model of the European airline industry by Jeet Dogra
Cover of the book The embodied mind by Jeet Dogra
Cover of the book Overcoming access barriers to paediatric healthcare services by Jeet Dogra
Cover of the book Alfred Tennyson - Enoch Arden by Jeet Dogra
Cover of the book Pros and Cons of Esperanto as a World Language by Jeet Dogra
Cover of the book To what extent does Europeanization affect national political parties? by Jeet Dogra
Cover of the book Chosen But Free by Jeet Dogra
Cover of the book The narrative construction of the female body in the British novel of the 19th century by Jeet Dogra
Cover of the book Diversity Management - Cultural Issues by Jeet Dogra
Cover of the book Analysis of Speech Acts in Movie Dialogues on the Example of Ridley Scott's Bladerunner by Jeet Dogra
Cover of the book Unemployed MBA Graduate Diary by Jeet Dogra
Cover of the book Escaping Adulthood by Jeet Dogra
Cover of the book American culture and perception of women in horror movies by Jeet Dogra
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy