Team Sports Marketing

Business & Finance, Marketing & Sales, Nonfiction, Sports
Cover of the book Team Sports Marketing by Kirk Wakeland, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kirk Wakeland ISBN: 9781135137441
Publisher: Taylor and Francis Publication: February 7, 2007
Imprint: Routledge Language: English
Author: Kirk Wakeland
ISBN: 9781135137441
Publisher: Taylor and Francis
Publication: February 7, 2007
Imprint: Routledge
Language: English

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports
marketing epitomizes the science and art of marketing across any context. At the core
of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.

Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports.

Support materials for professors and students are available at www.teamsportsmarketing.com.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports
marketing epitomizes the science and art of marketing across any context. At the core
of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.

Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports.

Support materials for professors and students are available at www.teamsportsmarketing.com.

More books from Taylor and Francis

Cover of the book Elements of Psychoanalysis by Kirk Wakeland
Cover of the book Social Movements in the Balkans by Kirk Wakeland
Cover of the book The Contradictions of Austerity by Kirk Wakeland
Cover of the book Contemporary Wine Studies by Kirk Wakeland
Cover of the book Civil Justice in the Age of Human Rights by Kirk Wakeland
Cover of the book Satire by Kirk Wakeland
Cover of the book Robert K. Merton and Contemporary Sociology by Kirk Wakeland
Cover of the book Global Governance of Genetic Resources by Kirk Wakeland
Cover of the book Confidence, Credibility and Macroeconomic Policy by Kirk Wakeland
Cover of the book The Future of Newspapers by Kirk Wakeland
Cover of the book Economics, Law and Individual Rights by Kirk Wakeland
Cover of the book The Medicalization of Marijuana by Kirk Wakeland
Cover of the book Skepticism and Belief in Early Modern England by Kirk Wakeland
Cover of the book Cruelty and Civilization by Kirk Wakeland
Cover of the book Institutions, Transition Economies, And Economic Development by Kirk Wakeland
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy