Technology at the Margins

How IT Meets the Needs of Emerging Markets

Business & Finance, Management & Leadership, Decision Making & Problem Solving
Cover of the book Technology at the Margins by Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah, Wiley
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Author: Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah ISBN: 9780470920657
Publisher: Wiley Publication: October 26, 2010
Imprint: Wiley Language: English
Author: Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah
ISBN: 9780470920657
Publisher: Wiley
Publication: October 26, 2010
Imprint: Wiley
Language: English

Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs

Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies.

  • Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs
  • Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies
  • Challenges businesses to rethink their uses of existing technologies

Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs

Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies.

Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid.

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