The 33 Ruthless Rules of Local Advertising

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The 33 Ruthless Rules of Local Advertising by Michael Corbett, SummitView Publishing, Inc.
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Author: Michael Corbett ISBN: 9780966738353
Publisher: SummitView Publishing, Inc. Publication: February 15, 2012
Imprint: SummitView Publishing, Inc. Language: English
Author: Michael Corbett
ISBN: 9780966738353
Publisher: SummitView Publishing, Inc.
Publication: February 15, 2012
Imprint: SummitView Publishing, Inc.
Language: English

This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.

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This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.

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