The 86 Percent Solution

How to Succeed in the Biggest Market Opportunity of the Next 50 Years

Business & Finance, Marketing & Sales, International, Management & Leadership, Planning & Forecasting
Cover of the book The 86 Percent Solution by Vijay Mahajan, Kamini Banga, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Vijay Mahajan, Kamini Banga ISBN: 9780132782159
Publisher: Pearson Education Publication: September 14, 2005
Imprint: FT Press Language: English
Author: Vijay Mahajan, Kamini Banga
ISBN: 9780132782159
Publisher: Pearson Education
Publication: September 14, 2005
Imprint: FT Press
Language: English
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth.

More books from Pearson Education

Cover of the book Essential Windows Phone 8 by Vijay Mahajan, Kamini Banga
Cover of the book The Mobile MBA by Vijay Mahajan, Kamini Banga
Cover of the book CCIE Security v3.0 Configuration Practice Labs by Vijay Mahajan, Kamini Banga
Cover of the book Apple Pro Training Series by Vijay Mahajan, Kamini Banga
Cover of the book Capturing Your Audience Immediately (and You are Off to a Great Presentation!) by Vijay Mahajan, Kamini Banga
Cover of the book Illustrator CC by Vijay Mahajan, Kamini Banga
Cover of the book Solaris 10 Security Essentials by Vijay Mahajan, Kamini Banga
Cover of the book Brilliant Productivity by Vijay Mahajan, Kamini Banga
Cover of the book The Leadership Workout by Vijay Mahajan, Kamini Banga
Cover of the book Business Express: Manage yourself and your workload by Vijay Mahajan, Kamini Banga
Cover of the book Level 3: David Copperfield by Vijay Mahajan, Kamini Banga
Cover of the book RF Microelectronics by Vijay Mahajan, Kamini Banga
Cover of the book From Your Greatest Struggles Come Your Greatest Triumphs by Vijay Mahajan, Kamini Banga
Cover of the book Exam Ref 70-519 Designing and Developing Web Applications Using Microsoft .NET Framework 4 (MCPD) by Vijay Mahajan, Kamini Banga
Cover of the book Designing the Moment by Vijay Mahajan, Kamini Banga
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy