The ABCs of Marketing: Introduction to Marketing

Business & Finance, Marketing & Sales, Industrial, Research
Cover of the book The ABCs of Marketing: Introduction to Marketing by Charles River Editors, Charles River Editors
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Author: Charles River Editors ISBN: 9781475316384
Publisher: Charles River Editors Publication: August 24, 2012
Imprint: Language: English
Author: Charles River Editors
ISBN: 9781475316384
Publisher: Charles River Editors
Publication: August 24, 2012
Imprint:
Language: English
Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! Although Charles River Editors' Marketing Series is geared toward business-oriented readers, the concepts of marketing can help people in all walks of life, including consumers. In this introduction to marketing, an MBA will walk you through all the necessary components of a successful marketing strategy in under 30 minutes, with chapters on Advertising, Branding (both Personal and Business), Demographics/Segments, Strategy/Planning, Marketing to Businesses vs. Consumers, Online and Offline Marketing, and Research. This introduction will help you understand marketing and get familiar with both key terms and practices, providing examples from the business world to help illustrate each point. So let this be your crash course in Marketing 101 for the 21st century!
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! Although Charles River Editors' Marketing Series is geared toward business-oriented readers, the concepts of marketing can help people in all walks of life, including consumers. In this introduction to marketing, an MBA will walk you through all the necessary components of a successful marketing strategy in under 30 minutes, with chapters on Advertising, Branding (both Personal and Business), Demographics/Segments, Strategy/Planning, Marketing to Businesses vs. Consumers, Online and Offline Marketing, and Research. This introduction will help you understand marketing and get familiar with both key terms and practices, providing examples from the business world to help illustrate each point. So let this be your crash course in Marketing 101 for the 21st century!

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