The Accidental Marketer

Power Tools for People Who Find Themselves in Marketing Roles

Business & Finance, Marketing & Sales
Cover of the book The Accidental Marketer by Tom Spitale, Mary Abbazia, Wiley
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Author: Tom Spitale, Mary Abbazia ISBN: 9781118797396
Publisher: Wiley Publication: March 4, 2014
Imprint: Wiley Language: English
Author: Tom Spitale, Mary Abbazia
ISBN: 9781118797396
Publisher: Wiley
Publication: March 4, 2014
Imprint: Wiley
Language: English

A practical guide for inexperienced marketers who have to develop a marketing strategy

With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry.

  • Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans
  • Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions

The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A practical guide for inexperienced marketers who have to develop a marketing strategy

With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry.

The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

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