The Active Consumer

Novelty and Surprise in Consumer Choice

Business & Finance, Economics
Cover of the book The Active Consumer by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781134693801
Publisher: Taylor and Francis Publication: May 10, 2006
Imprint: Routledge Language: English
Author:
ISBN: 9781134693801
Publisher: Taylor and Francis
Publication: May 10, 2006
Imprint: Routledge
Language: English

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

More books from Taylor and Francis

Cover of the book Ethical Issues in Scientific Research by
Cover of the book Cultures of Consumption by
Cover of the book From Childhood to Chivalry by
Cover of the book Speech Perception By Ear and Eye by
Cover of the book Critical Intersex by
Cover of the book Integral Sustainable Design by
Cover of the book Execution by Family by
Cover of the book Foreign Accent by
Cover of the book Elites and Democratic Development in Russia by
Cover of the book Mental Health and Spirituality in Later Life by
Cover of the book Reconstituting Sovereignty by
Cover of the book Loss of the Assumptive World by
Cover of the book The Oedipus Complex by
Cover of the book Brand Journalism by
Cover of the book A Mosaic of Indigenous Legal Thought by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy