The Adman’s Dilemma

From Barnum to Trump

Nonfiction, History, Modern, 20th Century, Social & Cultural Studies, Social Science
Cover of the book The Adman’s Dilemma by Paul Rutherford, University of Toronto Press, Scholarly Publishing Division
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Paul Rutherford ISBN: 9781487519032
Publisher: University of Toronto Press, Scholarly Publishing Division Publication: October 11, 2018
Imprint: Language: English
Author: Paul Rutherford
ISBN: 9781487519032
Publisher: University of Toronto Press, Scholarly Publishing Division
Publication: October 11, 2018
Imprint:
Language: English

The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers.

The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump.

In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers.

The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump.

In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

More books from University of Toronto Press, Scholarly Publishing Division

Cover of the book Japanese Society and the Politics of the North Korean Threat by Paul Rutherford
Cover of the book 'Household Business' by Paul Rutherford
Cover of the book The Promise of Schooling by Paul Rutherford
Cover of the book Rural Women's Health by Paul Rutherford
Cover of the book Seeing Red by Paul Rutherford
Cover of the book Lions or Jellyfish by Paul Rutherford
Cover of the book The Wetiko Legal Principles by Paul Rutherford
Cover of the book The Beginnings of English Law by Paul Rutherford
Cover of the book Commissions of Inquiry and Policy Change by Paul Rutherford
Cover of the book Angels of the Workplace by Paul Rutherford
Cover of the book Canadian State Trials Volume I by Paul Rutherford
Cover of the book Ugo Foscolo's Tragic Vision in Italy and England by Paul Rutherford
Cover of the book Contesting Illness by Paul Rutherford
Cover of the book Environmental Policy Change in Emerging Market Democracies by Paul Rutherford
Cover of the book Female Suicide Bombings by Paul Rutherford
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy