The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The Adweek Copywriting Handbook by Joseph Sugarman, Wiley
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Author: Joseph Sugarman ISBN: 9781118428795
Publisher: Wiley Publication: June 19, 2012
Imprint: Wiley Language: English
Author: Joseph Sugarman
ISBN: 9781118428795
Publisher: Wiley
Publication: June 19, 2012
Imprint: Wiley
Language: English

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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