The African Origins of Rhetoric

Nonfiction, History, Africa, Social & Cultural Studies, Social Science, Anthropology, Sociology
Cover of the book The African Origins of Rhetoric by Cecil Blake, Taylor and Francis
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Author: Cecil Blake ISBN: 9781135840570
Publisher: Taylor and Francis Publication: July 1, 2010
Imprint: Routledge Language: English
Author: Cecil Blake
ISBN: 9781135840570
Publisher: Taylor and Francis
Publication: July 1, 2010
Imprint: Routledge
Language: English

Through a critical analysis of ancient African texts that predate Greco-Roman treatises Cecil Blake revisits the roots of rhetorical theory and challenges what is often advanced as the "darkness metaphor" -- the rhetorical construction of Africa and Africans. Blake offers a thorough examination of Ptah-hotep and core African ethical principles (Maat) and engages rhetorical scholarship within the wider discourse of African development. In so doing, he establishes a direct relationship between rhetoric and development studies in non-western societies and highlights the prospect for applying such principles to ameliorating the development malaise of the continent.

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Through a critical analysis of ancient African texts that predate Greco-Roman treatises Cecil Blake revisits the roots of rhetorical theory and challenges what is often advanced as the "darkness metaphor" -- the rhetorical construction of Africa and Africans. Blake offers a thorough examination of Ptah-hotep and core African ethical principles (Maat) and engages rhetorical scholarship within the wider discourse of African development. In so doing, he establishes a direct relationship between rhetoric and development studies in non-western societies and highlights the prospect for applying such principles to ameliorating the development malaise of the continent.

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