The Application of Fuzzy Logic for Managerial Decision Making Processes

Latest Research and Case Studies

Nonfiction, Computers, Application Software, Business Software, Internet, Electronic Commerce, Business & Finance
Cover of the book The Application of Fuzzy Logic for Managerial Decision Making Processes by , Springer International Publishing
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Author: ISBN: 9783319540481
Publisher: Springer International Publishing Publication: March 30, 2017
Imprint: Springer Language: English
Author:
ISBN: 9783319540481
Publisher: Springer International Publishing
Publication: March 30, 2017
Imprint: Springer
Language: English

This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.

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