The Art of Choosing

Business & Finance, Nonfiction, Health & Well Being, Self Help
Cover of the book The Art of Choosing by Sheena Iyengar, Grand Central Publishing
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Author: Sheena Iyengar ISBN: 9780446558716
Publisher: Grand Central Publishing Publication: April 1, 2010
Imprint: Twelve Language: English
Author: Sheena Iyengar
ISBN: 9780446558716
Publisher: Grand Central Publishing
Publication: April 1, 2010
Imprint: Twelve
Language: English

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

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