The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Business & Finance, Marketing & Sales
Cover of the book The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories by Frank Rose, W. W. Norton & Company
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Frank Rose ISBN: 9780393080797
Publisher: W. W. Norton & Company Publication: February 28, 2011
Imprint: W. W. Norton & Company Language: English
Author: Frank Rose
ISBN: 9780393080797
Publisher: W. W. Norton & Company
Publication: February 28, 2011
Imprint: W. W. Norton & Company
Language: English

"A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating." —Booklist, starred review

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating." —Booklist, starred review

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

More books from W. W. Norton & Company

Cover of the book Home Game: An Accidental Guide to Fatherhood by Frank Rose
Cover of the book Tough Luck: Poems by Frank Rose
Cover of the book All About Love: Anatomy of an Unruly Emotion by Frank Rose
Cover of the book The American Painter Emma Dial: A Novel by Frank Rose
Cover of the book Opening Skinner's Box: Great Psychological Experiments of the Twentieth Century by Frank Rose
Cover of the book The Beast in the Garden: A Modern Parable of Man and Nature by Frank Rose
Cover of the book Popular Hits of the Showa Era: A Novel by Frank Rose
Cover of the book Et Tu, Brute?: The Deaths of the Roman Emperors by Frank Rose
Cover of the book Nature's Metropolis: Chicago and the Great West by Frank Rose
Cover of the book John the Baptizer: A Novel by Frank Rose
Cover of the book A Rage to Live: A Biography of Richard and Isabel Burton by Frank Rose
Cover of the book Flatbellies by Frank Rose
Cover of the book What Makes a Child Lucky: A Novel by Frank Rose
Cover of the book The Wrestler's Cruel Study by Frank Rose
Cover of the book The Courtier and the Heretic: Leibniz, Spinoza, and the Fate of God in the Modern World by Frank Rose
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy