THE ART OF RUNNING RED LIGHTS: Business Innovation with Reputation

Business & Finance, Marketing & Sales, Customer Service, Sales & Selling
Cover of the book THE ART OF RUNNING RED LIGHTS: Business Innovation with Reputation by Pamela S. Gockley, BookLocker.com, Inc.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Pamela S. Gockley ISBN: 9781634908399
Publisher: BookLocker.com, Inc. Publication: September 1, 2015
Imprint: Language: English
Author: Pamela S. Gockley
ISBN: 9781634908399
Publisher: BookLocker.com, Inc.
Publication: September 1, 2015
Imprint:
Language: English

Branding drives the bus for most businesses, and is exclusive. Branding tells you what is supposed to happen. In Reputation, the customers drive the bus, and they say what actually happened. The starting point has changed. The typical Branding campaign starts with Marketing and takes over a year, from its conception, development, and implementation, to produce any meaningful benefits. In Reputation, we start with customers, not a creative director. Today, the modern holistic inclusive approach is, Customer Service, flowing into Sales when it is proven creditable, then lastly Marketing. The Reputation philosophy is nimble and builds on itself. It changes with the customers’ needs, and builds on itself without having to start over from scratch. We focus on Customer Service, Sales, and Marketing because these areas have a direct impact and connection with customers.

We have all seen advertising campaigns that have built a brand using tried and true branding methods. They have developed fabulous brands, but when we experience their products or services, we found they were disappointing, and not as good as their claims of greatness. It was shocking and damaging to find the perception was much more impressive than the actual experience. Branding tells us how fabulous the company is; Reputation is the real quality of the company. Successful businesses have one thing in common: they understand and have focused on building and maintaining an excellent reputation. But know this: unlike branding, you have to be able to live up to the reputation you create. It doesn’t take long to lose a good reputation by using Branding.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Branding drives the bus for most businesses, and is exclusive. Branding tells you what is supposed to happen. In Reputation, the customers drive the bus, and they say what actually happened. The starting point has changed. The typical Branding campaign starts with Marketing and takes over a year, from its conception, development, and implementation, to produce any meaningful benefits. In Reputation, we start with customers, not a creative director. Today, the modern holistic inclusive approach is, Customer Service, flowing into Sales when it is proven creditable, then lastly Marketing. The Reputation philosophy is nimble and builds on itself. It changes with the customers’ needs, and builds on itself without having to start over from scratch. We focus on Customer Service, Sales, and Marketing because these areas have a direct impact and connection with customers.

We have all seen advertising campaigns that have built a brand using tried and true branding methods. They have developed fabulous brands, but when we experience their products or services, we found they were disappointing, and not as good as their claims of greatness. It was shocking and damaging to find the perception was much more impressive than the actual experience. Branding tells us how fabulous the company is; Reputation is the real quality of the company. Successful businesses have one thing in common: they understand and have focused on building and maintaining an excellent reputation. But know this: unlike branding, you have to be able to live up to the reputation you create. It doesn’t take long to lose a good reputation by using Branding.

More books from BookLocker.com, Inc.

Cover of the book Through God's Eyes by Pamela S. Gockley
Cover of the book Veggie Carols and Crazy Carols by Pamela S. Gockley
Cover of the book A Death in Surrey by Pamela S. Gockley
Cover of the book The Bombs, Bombers and Bombings of Los Angeles by Pamela S. Gockley
Cover of the book SMOKE FOR BREAKFAST: A Vietnam Combat Pilot's Story by Pamela S. Gockley
Cover of the book Dealing with Depression On Your Own Couch: A Neuropsychologist's Practical Guide by Pamela S. Gockley
Cover of the book OREON: Chained Memories by Pamela S. Gockley
Cover of the book A-Z of Capacity Management by Pamela S. Gockley
Cover of the book RAISING JOYFUL REBELS: A Guide for Moms by Pamela S. Gockley
Cover of the book Yoga Off the Mat by Pamela S. Gockley
Cover of the book Procrastination - 15 Strategies To Overcome Procrastination Today! by Pamela S. Gockley
Cover of the book The Can't Miss Kid by Pamela S. Gockley
Cover of the book JOSHUA'S LESSONS: Raising a Healthy Child in a Toxic World by Pamela S. Gockley
Cover of the book Beneath the Rose: A Tale of Terror and Love by Pamela S. Gockley
Cover of the book Noah's Boys in the City of Mother Earth by Pamela S. Gockley
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy