The Art of Social Media

Power Tips for Power Users

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book The Art of Social Media by Guy Kawasaki, Peg Fitzpatrick, Penguin Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Guy Kawasaki, Peg Fitzpatrick ISBN: 9780698197671
Publisher: Penguin Publishing Group Publication: December 4, 2014
Imprint: Portfolio Language: English
Author: Guy Kawasaki, Peg Fitzpatrick
ISBN: 9780698197671
Publisher: Penguin Publishing Group
Publication: December 4, 2014
Imprint: Portfolio
Language: English

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

More books from Penguin Publishing Group

Cover of the book Whose Bible Is It? by Guy Kawasaki, Peg Fitzpatrick
Cover of the book We Were the Mulvaneys by Guy Kawasaki, Peg Fitzpatrick
Cover of the book Double Knit Murders by Guy Kawasaki, Peg Fitzpatrick
Cover of the book Key to Redemption by Guy Kawasaki, Peg Fitzpatrick
Cover of the book Banker by Guy Kawasaki, Peg Fitzpatrick
Cover of the book Braking for Bodies by Guy Kawasaki, Peg Fitzpatrick
Cover of the book Sweet Georgia Brown by Guy Kawasaki, Peg Fitzpatrick
Cover of the book A Skeleton in the Family by Guy Kawasaki, Peg Fitzpatrick
Cover of the book Cat Daddy by Guy Kawasaki, Peg Fitzpatrick
Cover of the book Dynasties by Guy Kawasaki, Peg Fitzpatrick
Cover of the book What the Most Successful People Do at Work by Guy Kawasaki, Peg Fitzpatrick
Cover of the book The Reckoning by Guy Kawasaki, Peg Fitzpatrick
Cover of the book Utz by Guy Kawasaki, Peg Fitzpatrick
Cover of the book The Dying Game by Guy Kawasaki, Peg Fitzpatrick
Cover of the book Heart Quest by Guy Kawasaki, Peg Fitzpatrick
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy