The Art of Strategy

Sun Tzu, Michael Porter, and Beyond

Business & Finance, Business Reference, Business Ethics, Management & Leadership, Planning & Forecasting
Cover of the book The Art of Strategy by Hwy-Chang Moon, Cambridge University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Hwy-Chang Moon ISBN: 9781108647120
Publisher: Cambridge University Press Publication: June 30, 2018
Imprint: Cambridge University Press Language: English
Author: Hwy-Chang Moon
ISBN: 9781108647120
Publisher: Cambridge University Press
Publication: June 30, 2018
Imprint: Cambridge University Press
Language: English

When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.

More books from Cambridge University Press

Cover of the book Ore Deposit Geology by Hwy-Chang Moon
Cover of the book The ACTA and the Plurilateral Enforcement Agenda by Hwy-Chang Moon
Cover of the book Graph Spectra for Complex Networks by Hwy-Chang Moon
Cover of the book The Cambridge Companion to Frances Burney by Hwy-Chang Moon
Cover of the book Non-Discrimination in International Trade in Services by Hwy-Chang Moon
Cover of the book The Native Languages of South America by Hwy-Chang Moon
Cover of the book Engaging Boys in Active Literacy by Hwy-Chang Moon
Cover of the book Confidence, Likelihood, Probability by Hwy-Chang Moon
Cover of the book Sovereignty and Status in East Asian International Relations by Hwy-Chang Moon
Cover of the book Observing the Solar System by Hwy-Chang Moon
Cover of the book Case Studies in Movement Disorders by Hwy-Chang Moon
Cover of the book The Cambridge Companion to Boccaccio by Hwy-Chang Moon
Cover of the book The God Relationship by Hwy-Chang Moon
Cover of the book The Cambridge Companion to Christopher Marlowe by Hwy-Chang Moon
Cover of the book Interpreting Avicenna by Hwy-Chang Moon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy