The Art of Strategy

Sun Tzu, Michael Porter, and Beyond

Business & Finance, Business Reference, Business Ethics, Management & Leadership, Planning & Forecasting
Cover of the book The Art of Strategy by Hwy-Chang Moon, Cambridge University Press
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Author: Hwy-Chang Moon ISBN: 9781108647120
Publisher: Cambridge University Press Publication: June 30, 2018
Imprint: Cambridge University Press Language: English
Author: Hwy-Chang Moon
ISBN: 9781108647120
Publisher: Cambridge University Press
Publication: June 30, 2018
Imprint: Cambridge University Press
Language: English

When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.

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