The Art of the Long View

Planning for the Future in an Uncertain World

Business & Finance, Economics, Sustainable Development, Planning & Forecasting, Management & Leadership
Cover of the book The Art of the Long View by Peter Schwartz, The Crown Publishing Group
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Author: Peter Schwartz ISBN: 9780307816115
Publisher: The Crown Publishing Group Publication: February 8, 2012
Imprint: Crown Business Language: English
Author: Peter Schwartz
ISBN: 9780307816115
Publisher: The Crown Publishing Group
Publication: February 8, 2012
Imprint: Crown Business
Language: English

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles.

In The Art of the Long View, now with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.

Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles.

In The Art of the Long View, now with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.

Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

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