The Associate as Rainmaker

Building Your Business Brain

An associate's mid- and long-term success relies on building a foundation of relationships that are created during a lawyer's early years. This book is your guide to specific actions for mastering the game, offering attorneys of all experience levels useful insights into how a rainmaker gets results. Broken into four thorough sections--Being a Rainmaker, Brain Basics, Rainmaker Techniques, and Tips from the Front Line--The Associate as Rainmaker contains specific techniques for business development, including:Business development time slotsThe art and science of sellingCreating an optimal performance stateBusiness development for shy attorneysThe art and science of rapportThirty-four steps to grow any practiceThe book also includes a business development checklist that contains tips for each year you're an associate, as well as several appendices with exercises, goals sheets, and time management forms.