The Balanced Scorecard

Translating Strategy into Action

Business & Finance, Management & Leadership, Industrial Management, Planning & Forecasting
Cover of the book The Balanced Scorecard by Robert S. Kaplan, David P. Norton, Harvard Business Review Press
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Author: Robert S. Kaplan, David P. Norton ISBN: 9781422148167
Publisher: Harvard Business Review Press Publication: August 2, 1996
Imprint: Harvard Business Review Press Language: English
Author: Robert S. Kaplan, David P. Norton
ISBN: 9781422148167
Publisher: Harvard Business Review Press
Publication: August 2, 1996
Imprint: Harvard Business Review Press
Language: English

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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