The Bottom of the Pyramid. A case study on marketing products and services

Business & Finance, Management & Leadership, Management
Cover of the book The Bottom of the Pyramid. A case study on marketing products and services by Junaid Javaid, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Junaid Javaid ISBN: 9783668032033
Publisher: GRIN Verlag Publication: August 18, 2015
Imprint: GRIN Verlag Language: English
Author: Junaid Javaid
ISBN: 9783668032033
Publisher: GRIN Verlag
Publication: August 18, 2015
Imprint: GRIN Verlag
Language: English

Research Paper (postgraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: B-, University of Bedfordshire, language: English, abstract: This theory into project report is written on the topic of 'Marketing Products or Services to the Bottom of Pyramid (BOP) Consumers'. Main aim of this report is to explore that to how much extent different MNCs have managed to target BOP consumers with their pursued marketing strategies. It has been intended that the concept of BOP has been defined numerous times by different authors. It has been observed that this untapped market has managed to grab the attention of various MNCs across the globe due to its vast opportunities. But the low purchasing power of consumers within this segment has provoked these MNCs to stay away from it. It has been predicted that the sheer size of this market would likely to lead towards profit and product innovation in coming years. Product element of marketing mix framework is all about the development of right product for the target market. Price is a financial element and it used to consider several factors (channel pricing, incentives and discounts) of underlying company. Promotion element is concentrating more on the underlying company's capability in relation to communicate with its exising and potential consumers. Placement is entirely concerned about all decisions incorporated in getting right product for the target marketplace. Marketing challenge know as acceptability is about an extend to invovled individuals in the compan's value chain process are willing to distribute, sell or cosume given product or service. Affordability challenge determines a degree to which company's products or services are affordable to the BOP consumers whereas, awareness is intended on the extent to which consumers are informed about the company's particular products or services. Last challenge (availability) measures an extend to which BOP consumers would able to buy and use a specified marketing offering.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (postgraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: B-, University of Bedfordshire, language: English, abstract: This theory into project report is written on the topic of 'Marketing Products or Services to the Bottom of Pyramid (BOP) Consumers'. Main aim of this report is to explore that to how much extent different MNCs have managed to target BOP consumers with their pursued marketing strategies. It has been intended that the concept of BOP has been defined numerous times by different authors. It has been observed that this untapped market has managed to grab the attention of various MNCs across the globe due to its vast opportunities. But the low purchasing power of consumers within this segment has provoked these MNCs to stay away from it. It has been predicted that the sheer size of this market would likely to lead towards profit and product innovation in coming years. Product element of marketing mix framework is all about the development of right product for the target market. Price is a financial element and it used to consider several factors (channel pricing, incentives and discounts) of underlying company. Promotion element is concentrating more on the underlying company's capability in relation to communicate with its exising and potential consumers. Placement is entirely concerned about all decisions incorporated in getting right product for the target marketplace. Marketing challenge know as acceptability is about an extend to invovled individuals in the compan's value chain process are willing to distribute, sell or cosume given product or service. Affordability challenge determines a degree to which company's products or services are affordable to the BOP consumers whereas, awareness is intended on the extent to which consumers are informed about the company's particular products or services. Last challenge (availability) measures an extend to which BOP consumers would able to buy and use a specified marketing offering.

More books from GRIN Verlag

Cover of the book Unterrichtsgestaltung zwischen Offenheit und Geschlossenheit by Junaid Javaid
Cover of the book Japanese Interests to Singapore during Lee Kuan Yew Era by Junaid Javaid
Cover of the book Sallust: Coniuratio Catilinae by Junaid Javaid
Cover of the book Die Spaßwestern mit Bud Spencer und Terence Hill und ihr Bezug zum 'klassischen' Italowestern by Junaid Javaid
Cover of the book Die EU, andere regionale Unionen und die Türkei by Junaid Javaid
Cover of the book Politische Kommunikation und YouTube.com by Junaid Javaid
Cover of the book Sucht in der Familie by Junaid Javaid
Cover of the book 'The Gulf Coast' by Elizabeth Spencer - an analysis by Junaid Javaid
Cover of the book Freiheit und Entfremdung. Paul Tillichs Sündenlehre nach seiner Systematischen Theologie by Junaid Javaid
Cover of the book Die Studie 'Doing Gender im heutigen Schulalltag' von Faulstich-Wieland, Weber und Willems. Vorstellung und kritische Diskussion by Junaid Javaid
Cover of the book Montesquieu: 'Vom Geist der Gesetze' - Analyse und Interpretation by Junaid Javaid
Cover of the book Massenpsychologie in Bezug auf Publikumsmassen der Pop- und Rockmusik by Junaid Javaid
Cover of the book Teilnehmer mit Migrationshintergrund in der Erwachsenenbildung - didaktische Prinzipien und pädagogische Konzepte in Theorie und Praxis by Junaid Javaid
Cover of the book Handwerker im klassischen Athen by Junaid Javaid
Cover of the book Vorstellung und Analyse der Dependenzgrammatik von Lucien Tesnière by Junaid Javaid
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy